We are delighted to announce our membership with the Direct Marketing Association (DMA), the UK’s dedicated direct marketing body. The accreditation gives LDF access to industry best-practice guidelines throughout the direct marketing industry, as well as The DMA Code, which puts the benefit to the customer at the heart.
Working within the highly competitive and regulated financial services industry, doing things right by our customers is extremely important to us. We are delighted to be recognised for our commitment to best practice, providing our customers with increased confidence in our offerings and very much look forward to growing our relationship with the DMA.
Tej Daffu, DMA’s Head of Membership, said, “As a member of the DMA, LDF Operations is part of a burgeoning industry community that places a premium on innovative, creative and responsible marketing. LDF Operations can draw on the DMA’s support and guidance it needs to ensure that it always puts customers at the heart of one-to-one communications to give its clients the rich benefits of a much relevant, welcomed and effective relationship with each of their individual customers.
DMA membership is the assurance for LDF Operations clients that it will work with them to achieve the sensitivity and sophistication of one-to-one marketing needed to build and sustain their future prosperity.”