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  • Two LDF senior leaders named in the Leasing Life Power 50

Views from the flipside

We’re delighted to reveal that two of our senior leaders have been recognised on the latest Leasing Life Power 50 list.

The Europe-wide list is made up of the greatest influencers and industry pioneers over the past 12 months and voted for by almost 700 members of the leasing industry.

LDF Group CEO, Peter Alderson, is joined by LDF Director Allan Ross on the list - the second year running that both have featured.

We’re thrilled to have two of our directors recognised as leading lights and among those that are pioneering change in the industry.

And it’s also excellent news for our customers, safe in the knowledge that the expertise we hold is not only passed onto our customer base, but we’re also running our business to support the broader SME world.

Peter Alderson, CEO


Peter joined the business in 2012 with overall responsibility for the LDF Group and has overseen our development from a broker to a hybrid lender/broker. Peter has held various senior level positions across the globe, including Kleinwort Benson, Commonwealth Bank of Australia, Alleasing and Investec.

This year Peter was also appointed as Director on the board of the Leasing Foundation, helping to drive positive change in the industry.


Allan Ross, Director


Allan Ross has been in the financial services industry for almost 40 years with senior positions in many institutions such as RBS, Nationwide and Barclays Mercantile.

His specialist experience with direct SME, vendor and agricultural markets led to Allan forming First Independent Finance in 1999, which subsequently became part of LDF Group in 2015.


Further details and the full list can be found on the Leasing Life site here.

Why choose White Oak UK?

  • No red tape, so you can receive funds in as little as 24 hours
  • We accept 4 out of every 5 applications
  • Apply quickly and easily with E-sign loan documents
  • You’ll always speak to the same person
  • Free up cash flow for other areas of your business
  • Tailored finance agreements to suit your specific needs

Views from the flipside

What our customers say

We could not have been happier. Banks as usual were a nightmare - they took over six weeks to eventually refuse for vague reasons unexplained. White Oak UK were professional, helpful, friendly, and best of all, fast.

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