• Marketing Campaign of the Year - Credit Awards 2018
  • LDF’s Flipside Campaign scoops major industry award

Views from the flipside

LDF’s “Welcome to the flipside” campaign has been award Marketing Campaign of the Year at the Credit Awards 2018.

The Credit Awards is the flagship event for the UK’s credit industry, recognising and rewarding hard work and best practice. Now in its 19th year, the Awards took place at London’s Grosvenor House Hotel and were hosted by comedian Katherine Ryan.

No red tape business loans

Selected by a panel of 23 industry experts, LDF, who were also finalists for SME Lender of the Year, held off strong competition from Virgin Money to pick up the award.

The judges added that:

LDF’s entry had a very clear return on investment and helped businesses access credit, with clear evidence of success.
A very well-run campaign with a real-world impact and practical application.

The “Welcome to the flipside” campaign was launched in 2017 and focused on how LDF reduce the bureaucracy in business finance and help the UK’s smaller businesses grow. Featuring a range of upside down characters, the campaign demonstrated how LDF has flipped finance on its head.

The campaign took on board the frustrations that business owners have in sourcing finance through traditional means, and showed how LDF work hard to eliminate the red tape from our own processes and pass on the benefits to our customers in the form of fast, simple and convenient business loans.

Natalie Powell, Head of Brand Communications at LDF said:

We’re delighted to have won a ‘BAFTA of the credit industry’ for the flipside marketing campaign. It’s a fitting reward for the effort our internal team and our agency MSQ Partners, have put in to the campaign over the last year.

It’s the second time that the Flipside campaign has been recognised after being Highly Commended at the Financial Services Forum, Marketing Effectiveness Awards.

To learn more about how LDF has flipped finance on it’s head visit our Products section or see how businesses like yours have made money work for their business in our Customer Success Stories.

By Ian Cushion
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Views from the flipside

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