We are accredited under the Coronavirus Business Interruption Loan Scheme (CBILS). Check your eligibility & apply today. Find out more →

  • Flipside Launch
  • MSQ Partners and LDF launch Flipside campaign

Views from the flipside

flipside-lady.jpgWe have appointed MSQ Partners to launch our multi-channel brand campaign following a competitive four way pitch.

MSQ were tasked with delivering a brand positioning that resonates with customers and employees. This involved developing a clear tone of voice across all platforms, as well as a well-articulated value proposition and accompanying creative.

MSQ’s customer acquisition company, Stack, and its digital and marketing agency twentysix, collaborated to develop the creative campaign, which will adopt a test and learn methodology to ensure the continual optimisation of the campaign in real time throughout 2017 and 2018.

The digitally-led 'Welcome to the flipside' campaign covers all touch points of the customer journey, from banner digital display, search, social, web pages, data collection to a CRM nurture programme. Using a simple, clear and consistent creative, the campaign takes everyday problems that business owners face and transforms them into possibilities in the flipside world by showing how decision making can be flexible and fast.

Peter Alderson, CEO, LDF, said: “MSQ has demonstrated a really strong grasp of our business and how our customers engage with our offering. We were delighted with their strategic media approach and look forward to seeing the positive results this campaign will bring.”

Ben Stephens, CEO, Stack, said: “We are very excited to be working with LDF. This campaign provides a significant opportunity for LDF and we are looking forward to being part of their future success.”

Peter Reid, CEO MSQ, added “The LDF campaign is yet another example of the power of our multi-disciplinary approach that has made us the fastest growing independent group in the UK.”

New Call-to-action

Why choose White Oak UK?

  • No red tape, so you can receive funds in as little as 24 hours
  • We accept 4 out of every 5 applications
  • Apply quickly and easily with E-sign loan documents
  • You’ll always speak to the same person
  • Free up cash flow for other areas of your business
  • Tailored finance agreements to suit your specific needs

Views from the flipside

What our customers say

We could not have been happier. Banks as usual were a nightmare - they took over six weeks to eventually refuse for vague reasons unexplained. White Oak UK were professional, helpful, friendly, and best of all, fast.

credit-awards2018 Winner - Flintshire Business Awards leasing-life-award2018 leasingworld2018-1 SME Awards - Alternative Funder of the YearInnovator of the Year 2016Business Comparison Asset Finance Lender Award Growing Business Award - Amazon